A Successful Campaign You Should Learn From

 

Once upon a time, a single mother was sitting with her daughter, and the little girl asked about her father wondering where he was.

Her mother pointed to the stars and said: “there, among the stars.”

“Please, mom, I want to go there too.” the daughter said in tears after her mom told her that she could not go there.

That dream kept chasing the little girl, especially after watching the journey of the famous Indian astronaut, Kalpana Chawla on LG television.

Then one day, life became harder; the mother had no money so, she sold the LG television they have and when the daughter asked, “Mom, where is the TV?”

“It has gone to get repaired, will come tomorrow.” her mom answered.

 

Because of that, the mother had afforded some money to leave her daughter in a boarding school to finish learning.

Then, the daughter has finally graduated and passed to “The Space Program.” she worked so hard to be ready for her very first space flight.

 

Until one day, she was ready for it, and she has finally achieved her dream. Before the flight, she bought her mom a new LG television to watch her, and when her mom received it from the courier, she had a phone call with her daughter, “Mom, the TV that had gone for repair has come back.” said the daughter happily.

 

After that, when the mother opened the television, she saw her daughter saying to the paparazzi that she got inspired from her guiding stars, her papa and her mom was the one that gave wings to her dream.

 

This short film/story was how LG decided to celebrate its 20th anniversary, with a slogan at the end “LG 20 years of being a part of every Indian dream.”

 

It was such an interesting film, so intelligent, yet so simple and overwhelming.

It had touched all our hearts or had gone a little way further with tears.

That was very smart from LG; LG chose emotional appeal Ads that are very effective and uniquely delivered their message.

That is an example of an appealing to emotions campaign that was one of the most successful campaigns.

It has 104 Million views on YouTube, and the number is still increasing.

 LG AD Film